Hulu

In December 2019, Wunderman Thompson partnered with streaming service Hulu to write, design and develop their CRM (customer relationship management) marketing emails. These emails act as a digest of upcoming programming on Hulu, as well as partner streamers Disney+ and ESPN+.

As the Senior Art Director on the client, I was responsible for overseeing several Junior Art Directors on the day-to-day work, as well as the design on a number of email layouts (using a combination of Figma/Photoshop). Wunderman Thompson was also involved in ad-hoc projects, including the transition to the new “One Hulu” look and feel, which involved redesigning the CRM email templates for greater efficiency and ease-of-use.

My animated Valentine’s Day email design (shown below) was featured on the email inspiration blog Really Good Emails.