Shell + Kroger

At Wunderman Thompson, I played a key role in the visual communications of Shell’s Fuel Rewards loyalty program. This included art direction on CRM emails, microsites, app content, videos and other marketing materials.

Recently, I was the Senior Art Director on several animated commercials to promote Shell’s partnership with Kroger supermarkets. The goal of these spots were to communicate that through shopping at Kroger stores, you could save on fuel at Shell. They ran on streaming platforms such as Roku. The animation was created by Hornet, a production studio in New York City.

The “Groceries to Gas” spot won a Bronze Addy in March 2022.